CLG is a leader-company in designing and implementation of innovative loyalty programs. We deliver loyalty and engagement solutions that provide positive ROI. With our data-driven approach we help you turn customers into loyal advocates!
> 57 К
retail locations where our promos are implemented
> 50 MLN
people own the promo-products of our company
> 1 BLN
produced products for loyalty campaigns
COMPLEX SOLUTIONS FOR HIGH RESULTS
BIG IDEA DEVELOPMENT: FROM STRATEGY TO IMPLEMENTATION
We help retail and brands get closer to the audience.
LICENSING AGENCY SERVICE
We obtain exclusive copyrights for commercial business purposes.
ONE STOP MARKETING PROMOTION
We increase the average check, stimulate sales growth, promote customer retention.
FLAWLESS EXECUTION
We successfully implement campaigns of any complexity with risk reduction.
COMPLEX SOLUTIONS FOR HIGH RESULTS
BIG IDEA DEVELOPMENT: FROM STRATEGY TO IMPLEMENTATION
We help retail and brands get closer to the audience.
LICENSING AGENCY SERVICE
We obtain exclusive copyrights for commercial business purposes.
ONE STOP MARKETING PROMOTION
We increase the average check, stimulate sales growth, promote customer retention.
FLAWLESS EXECUTION
We successfully implement campaigns of any complexity with risk reduction.
GROUNDBREAKING UPDATES AND MILESTONES
Stay up-to-date with the latest milestones and innovations from the leaders in loyalty programs. From launching groundbreaking campaigns to forging new partnerships, we continuously drive customer engagement and business growth. Explore how our cutting-edge solutions are transforming the loyalty landscape:
OUR EXPERTISE FOR YOUR SUCCESS
The range of our competencies is constantly expanding due to the diversity of projects. Our expertise allows us to respond quickly and efficiently to any requests, guaranteeing impressive results.
DESIGN & CREATIVE
We implement even the most bold ideas, which are discussed by millions.
DEVELOPMENT & SALES
We map a sales development strategy and support you at all stages of a project.
PRODUCTION & LOGISTICS
We provide a full cycle of product development services: from design to a supply.
DIGITAL & SMM
We create hybrid campaigns that include both offline- and online-communication.
TOP CASES
SKREPYSHY
HURAY! YOU WILL HAVE SKREPYSHY!
One of the most successful loyalty campaigns in Russian retailing, which set the new trend at the market and entered the top of the most collectible promo-toys.
The concept of the collection is 'Collect, mix,play!'. As a gift the participants got the Mixic-character and the tiny-suits to it, which one could change to his taste exactly the same as in the constructor.
WE'RE GOING TO THE CARNIVAL!
MIXICS
TIKERS-TOKERS 3
FIX THE MOOD
The collection with popular characters and trendy wordies. The feature of Tiker-Tokers 3 was the lock, which could be applied in different ways — on a bag, shoes, accessories.
SKREPYSHY NEW
YOUR NEW HEROES
The key-characters of the collection are the heroes of cartoon franchise 'Tri bogatyrya' and other skrepyshy-buddies, which generated lots of buzz among children.
STICKERSY
STICK ON THE FUN!
A mod collection of textile stickers, which was stuck on by everybody! The concept of the stickers used epic phrases and memes that one wanted to wear and look really cool.
Bright and mod lock-toys, with which one can put together his own unique decoration and also win a top-prize.
BE ON TREND!
TRENDIES
SKATERRRS
PLAY, ROLL!
The collection of adorable four-legged friends on skateboards. In total, the collection includes 14 unique toys — cats and dogs of different breeds.
TROLLS
TROLLS IN THE WILD
The collection is created in collaboration with the popular DreamWorks cartoon 'Trolls'. Millions of children and their parents collected exclusive Troll-erasers, that led to record sales.
TIKERS-TOKERS 2
C'MON OVER RUSSIA!
A collection of patches for clothing and tattoos in modern graphics. The concept of Ticker-Tokers 2 is based of the culture heritage of this country.
'Azbuka vkusa' launched a special promo: the participants received a unique stickers with reproductions of masterpieces from the Gallery of European and American Art of the 11th–10th centuries of the Pushkin Museum.
TOUCH THE BEAUTIFUL
PAINTING STICKERS
MAGNITYSHY
PLAY, MAGNETIZE, COLLECT!
Unheard-of collection of magnetic disks with splendid design and a magnetic keychain with which one can create and perform various tricks.
LIPPERS
PLAY, DECORATE, STICK ON
The multi-brand collection of mini-toys in the form of goods with sticky feet is dedicated to the 30th anniversary of 'Lenta' retailer.
FESTIVE TABLEWARE
CELEBRATE LIKE A ROYAL!
A royal set of dishes for the festive table in exchange for stickers — a New Year's gift from 'Magnit' retailer and brand Royal Küсhen.
The collection of tableware for tea drinking in exchange for stickers gave even more warm and cozy moments to customers of the 'Magnit' retailer.
YOUR COLLECTION FOR WARM MOMENTS
TABLEWARE LIBERHAUS
HANDMADE TABLEWARE
ALL THE MOST CLINKY
The collection of handmade tableware in exchange for stickers is a promo that marked the beginning of a new chapter for loyalty programs in the 'AV Home' style in 'Azbuka vkusa' retailer.
TWIN-BRACELETS 'KIDS COMBO'
TOGETHER AND THAT'S IT
Charity collection, which included twin silicone bracelets. The bracelets featured images of animals and their babies united by a heart, representing the bond between parents and children.
New Year's edition of stickers and tattoos with characters from the popular cartoon 'Smeshariki'. A special feature of the collection is glow-in-the-dark tattoos.
OKEY, YOLKI-IGOLKI
SMESHARIKI
coming soon
new cases
Mark your glass with Bocalieros - your drink will not get lost and will be the brightest one at the New Year's party.
‘BOCALIEROS’ CAMPAIGN IS LAUNCHED IN ‘VINLAB’
VINLAB
AZBUKA VKUSA
FILLING LIFE WITH TASTE WITH ‘AZBUKA VKUSA’
The designer ceramic set will inspire you to create culinary masterpieces and is ideal for an exquisite New Year's table setting.
TOP CASES
SKREPYSHY
HURAY! YOU WILL HAVE SKREPYSHY!
One of the most successful loyalty campaigns in Russian retailing, which set the new trend at the market and entered the top of the most collectible promo-toys.
MIXICS
WE'RE GOING TO THE CARNIVAL!
The concept of the collection is 'Collect, mix,play!'. As a gift the participants got the Mixic-character and the tiny-suits to it, which one could change to his taste exactly the same as in the constructor.
TIKERS-TOKERS 3
FIX THE MOOD
The collection with popular characters and trendy wordies. The feature of Tiker-Tokers 3 was the lock, which could be applied in different ways — on a bag, shoes, accessories.
SKREPYSHY NEW
YOUR NEW HEROES
The key-characters of the collection are the heroes of cartoon franchise 'Tri bogatyrya' and other skrepyshy-buddies, which generated lots of buzz among children.
STICKERSY
STICK ON THE FUN!
A mod collection of textile stickers, which was stuck on by everybody! The concept of the stickers used epic phrases and memes that one wanted to wear and look really cool.
TIKERS-TOKERS 2
C'MON OVER RUSSIA!
A collection of patches for clothing and tattoos in modern graphics. The concept of Ticker-Tokers 2 is based of the culture heritage of this country.
SKATERRRS
PLAY, ROLL!
The collection of adorable four-legged friends on skateboards. In total, the collection includes 14 unique toys — cats and dogs of different breeds.
TROLLS
TROLLS IN THE WILD
The collection is created in collaboration with the popular DreamWorks cartoon 'Trolls'. Millions of children and their parents collected exclusive Troll-erasers, that led to record sales.
TRENDIES
BE ON TREND!
Bright and mod lock-toys, with which one can put together his own unique decoration and also win a top-prize.
PAINTING STICKERS
TOUCH THE BEAUTIFUL
'Azbuka vkusa' launched a special promo: the participants received a unique stickers with reproductions of masterpieces from the Gallery of European and American Art of the 11th–10th centuries of the Pushkin Museum.
MAGNITYSHY
PLAY, MAGNETIZE, COLLECT!
Unheard-of collection of magnetic disks with splendid design and a magnetic keychain with which one can create and perform various tricks.
LIPPERS
PLAY, DECORATE, STICK ON
The multi-brand collection of mini-toys in the form of goods with sticky feet is dedicated to the 30th anniversary of 'Lenta' retailer. More than 11 partners took part in the campaign.
FESTIVE TABLEWARE
CELEBRATE LIKE A ROYAL!
A royal set of dishes for the festive table in exchange for stickers — a New Year's gift from 'Magnit' retailer and brand Royal Küсhen.
TABLEWARE LIBERHAUS
YOUR COLLECTION FOR WARM MOMENTS
The collection of tableware for tea drinking in exchange for stickers gave even more warm and cozy moments to customers of the 'Magnit' retailer.
HANDMADE TABLEWARE
ALL THE MOST CLINKY
The collection of handmade tableware in exchange for stickers is a promo that marked the beginning of a new chapter for loyalty programs in the 'AV Home' style in 'Azbuka vkusa' retailer.
TWIN-BRACELETS
FAMILY TOGETHER
Charity collection, which included twin silicone bracelets. The bracelets featured images of animals and their babies united by a heart, representing the bond between parents and children.
SMESHARIKI
OKEY, YOLKI-IGOLKI
New Year's edition of stickers and tattoos with characters from the popular cartoon 'Smeshariki'. A special feature of the collection is glow-in-the-dark tattoos.
CRAFTING EXCEPTIONAL PRODUCTS
The key to the heart of the audience is a promo-gift. And the success of the entire campaign depends on it. From product idea to implementation, we pay attention to every detail at all stages of development. As a result, you get a perfect product that has no analogues.
STRENGTHENING TIES AND PROVIDING EMOTIONS
EXPERIENCE
Our experience in Russian and world markets has allowed us to become industry trendsetters. With each task we set new benchmarks for relationships with consumers.
RESEARCH
Developing creative of any complexity, even 'out-of-the-box', we rely on research data and focus groups. Primary data helps us accurately hit the target when solving a problem and create a product that will be interesting to the consumer.
ENGAGEMENT
We use multi-level mechanics that guarantee maximum audience engagement in the activity. The cascade approach allows to build long-term communication with the consumer.
EMOTIONS
The best indicator of the effectiveness of our campaigns is the joy of customers, especially the young one. It is their emotional response that gives us the motivation to create perfect products with a 'wow' effect.
STRENGTHENING TIES AND PROVIDING EMOTIONS
EXPERIENCE
Our experience in Russian and world markets has allowed us to become industry trendsetters. With each task we set new benchmarks for relationships with consumers.
RESEARCH
Developing creative of any complexity, even 'out-of-the-box', we rely on research data and focus groups. Primary data helps us accurately hit the target when solving a problem and create a product that will be interesting to the consumer.
ENGAGEMENT
We use multi-level mechanics that guarantee maximum audience engagement in the activity. The cascade approach allows to build long-term communication with the consumer.
EMOTIONS
The best indicator of the effectiveness of our campaigns is the joy of customers, especially the young one. It is their emotional response that gives us the motivation to create perfect products with a 'wow' effect.
NUMBERS SPEAK LOUDER THAN WORDS
Our proven experience in loyalty programs highlights the scale of our success. With years of expertise, we've launched countless campaigns, fostering deeper connections between brands and customers.
+3%
increase in average turnover through our loyalty programs, driving sustainable growth and enhancing customer spending with tailored rewards and engagement strategies.
>38%
average chain store turnover engagement, effectively increasing customer interaction and driving consistent sales growth across chain stores during our loyalty campaigns.
80%
of loyal customers actively participate in our carefully developed loyalty programs, establishing strong ties and ensuring long-term customer retention and satisfaction.
NUMBERS SPEAK LOUDER THAN WORDS
Our proven experience in loyalty programs highlights the scale of our success. With years of expertise, we've launched countless campaigns, fostering deeper connections between brands and customers.
+3%
increase in average turnover through our loyalty programs, driving sustainable growth and enhancing customer spending with tailored rewards and engagement strategies.
>38%
average chain store turnover engagement, effectively increasing customer interaction and driving consistent sales growth across chain stores during our loyalty campaigns.
80%
of loyal customers actively participate in our carefully developed loyalty programs, strong ties and ensuring long-term customer retention and satisfaction.
RELEVANT TOOLS FOR MODERN MARKET CHALLENGES
When developing a campaign, we use a whole range of tools that help track all points of interaction between the customer and the brand and strengthen communication in various channels.
Loyalty Program 'Mini Lenta' • C A T E G O R Y David vs Goliath • A W A R D Silver
Learn more
If there are any questions please do not hesitate to contact us or either leave your contact details using the below form:
If there are any questions please do not hesitate to contact us or either leave your contact details using the below form:
CLIENTS TRUST US
We are proud that among our partners are dozens of famous brands. And after the implementation of each campaign, we are pleased to receive thousands of feedbacks from consumers and words of gratitude from the clients. The partnership with CLG is not only a story of success, but also a story of friendship.
CONTACT US
welcome@clg.global 115054, Russia, Moscow, Paveletskaya Square, 2 building 3